This page was last updated: May 8, 2025
Updated the Paperform and HubSpot sections to better describe how they are used.

Introduction

The privacy of your personal information is important to us. Therefore, we endeavour to:

• Only collect that information from you which is necessary to offer or better the services which we provide.
• Protect the personal information that we do collect from you from unauthorized and illegitimate uses.

Data Collection

By visiting our website, certain data is automatically collected (or accessible) such as your IP address and certain data about your browser (such as browser type, user agent and display size). Most of this data (such as display size) is only temporarily used in order to better display the website, and is forgotten (and inaccessible) when you leave the site. However, your IP address and user agent may be recorded indefinitely within our logs, in order to identify and prevent malicious use of our site and its services.

Other data is collected when provided by you through your use of our services, such as when placing an item in your cart, making a purchase, signing up for our newsletter, or when using our contact form. We must record this data in order to offer the services you have requested. This data may include such things as: a first and last name, an e-mail address, a phone number, city and country of residence, as well as billing and shipping information.

We utilize HubSpot integrations in various areas of our website (such as our contact form and checkout). HubSpot is a service that collects and aggregates customer data (such as site interaction and page views) for a few reasons: primarily it is to give us greater insight to how we can better serve you, but also–as with our contact form–to collect the information you provide so that we can grant the service you have requested (a newsletter, in this case). Apart from the information you provide, HubSpot may also collect some other more technical information–such as IP address and online identifiers–to enable the site interaction information. (For more information on what data HubSpot can collect, see their privacy policy linked to below in Data Sharing.) The site interaction data is only collected if you have enabled marketing or statistics cookies. Should you no longer desire the related services or features this data collection provides, you may disable marketing and statistics cookies, and follow the unsubscribe or preferences link in one of the e-mails you have received.

We also use Paperform in certain areas of our website, as a replacement for HubSpot’s forms. This data is collected and sent to Paperform automatically as you enter it (even if you don’t click the submit-type button); this is considered a “partial submission”. One of the reasons for this early collection is detailed in Paperform’s Privacy policy (linked to below), being the prevention of inadvertent loss of data upon submission (should some error arise). In contrast, when actually selecting the submit-type button, the data you have entered is then also shared with HubSpot (for such reasons as described above).

Should you phone us, certain information about the call (such as the phone number, display name, and call duration) is logged indefinitely for statistical and security purposes. The voice data of calls is not recorded.

We also utilize Matomo to perform some anonymous data collection based on users’ interactions with our website. This data can include such information as: how many times a page has been visited or a button has been pressed, or how long a user spent on our site. We collect such information in order to measure the effectiveness of our website and to better its content. But this data is anonymized and is not shared with third party services. So by using this information we may be able to tell how popular one of our pages was in a month, but not who visited it.

Data Retention

Automatic data collection for the purposes of security (such as IP addresses that have accessed our site) are retained indefinitely.

Data you provide through our webstore in order to make a purchase (name, address, contact information, and products ordered) is retained for 3 months after the completion of your order. After which your personal information is anonymized, while the general order information (products ordered, order total, country of purchase, etc.) is kept for statistical and records-keeping purposes. We do not retain the data required to make payments (such as credit card numbers); we simply forward that data on to the payment processor that you choose to use. Links to their privacy policies can be found in the next section (Data Sharing).

Contact information you provide us when signing up for a newsletter is retained until you opt-out of the newsletter.

Information you provide through e-mail or when using our contact form is kept until you request its deletion.

Information collected by HubSpot and Paperform is also retained until you request its deletion.

We regularly store encrypted backups of our data and the data we collect. As it is not feasible for us to remove data from all of our backups, we will instead retain records of deletion requests, and carry out those requests on recovered data, should the need arise to restore data from our backups.

Data Sharing

We use Google Analytics to track how our website gets used and to help better our ads. Unlike the data collection through Matomo, this type of tracking gets shared with Google (due to how their service works). However, you can opt-out of this this tracking and data sharing by visiting our Cookie Policy page and disabling the statistics and marking type cookies. Depending on your region, this may be disabled by default.

We do (and must) share your billing and shipping information with our payment processors and shipping couriers in order to allow you to make purchases on our site. The payment processors we use are Paypal and Bambora (Worldline). We use a variety of shipping couriers including (but not limited to): Canada Post, Purolator, and UPS. For more information on how they use your data, please review their privacy policies.

We have utilized the service mailchimp for our newsletters and invoice preferences. Therefore, if you sign-up for invoices or our newsletter through our e-mail setup/customer preferences page (here), we will pass that information onto them in order to provide this service. You can view their privacy policy here. However, we are currently transitioning to HubSpot for this service (as described in Data Collection); see the next paragraph for their privacy policy.

Certain data about your interactions with our site is (or can be) shared with HubSpot (as detailed in Data Collection). For more information on what they collect and how they use it, please view their Privacy Policy here (specifically, section 1.6). This data sharing can happen manually–when you submit data through a form–or automatically through site usage tracking. But the automatic usage tracking is either completely avoided or anonymized if you have not enabled marketing or statistics cookies. Though an exception to this would be when you make a purchase through our store. In the case of a purchase, we do share some information about your purchase (such as your contact information and the product purchased) in accordance with our legitimate business interest (such as allowing us to offer you related promotions for a period of time).

Forms built using Paperform are marked as such (you should see a little “Powered by Paperform” notice underneath). Data entered into these forms is shared with Paperform to enable the service (such as newsletter signup, or remembering your selected interests) or to facilitate the related statistics. You can view their Privacy policy here (primarily the areas regarding Respondents, as we are the Customer, and those filling out the forms would be the Respondents).

We may also disclose your personal information if required by law.

Cookies

Our website and services utilize cookies. Some are necessary for our website to function properly while others are optional. To better understand their usage, and to opt-in or opt-out of the optional cookies, please visit our cookie policy page for the country wherein you reside (or Canada, if not listed): Canada, Australia, Brazil, European Union, United Kingdom, South Africa.

Children

We do not intentionally collect the personal information of children (those under the age of consent in their country), and we request that children do not submit their personal information to us.

Amendments

We reserve the right to make changes to this policy at our discretion. As such, we recommend that you periodically review this policy to remain aware of how we use your data.

Access and Modification

Should you so desire, you may submit a request to:

• Access the data we have about you.
• Update the date we have about you (should it be inaccurate).
• Delete the data we have about you.

To submit such a request please use the contact information below. In order for us to comply with such a request, you will need to sufficiently prove you are who you say you are.

Contact

For questions relating to this policy, please contact Zachary Menzies using the information below.

Maple Lane Farm Service Inc.
9545 Concession 6N,
Mount Forest, ON
Canada

Phone: 519-323-4289
Email: [email protected]